How to Retarget on Facebook and Instagram With Dynamic Product Ads

Want to retarget website visitors with ads for products they viewed but didn’t purchase? Wondering how to set up dynamic product ads for Facebook and Instagram? In this article, you’ll discover how to remarket to website visitors with dynamic product ads using Facebook Ads Manager. What Are Dynamic Product Ads? Dynamic product ads let you … Read moreHow to Retarget on Facebook and Instagram With Dynamic Product Ads

Facebook Rolls Out Three New Features for Stories

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore New Facebook Stories features, YouTube Music and YouTube Premium, and other breaking social media marketing news of … Read moreFacebook Rolls Out Three New Features for Stories

Crisis Planning: How to Publicly Respond to Business Problems

Want to be prepared for problems in your business? Wondering how to plan a public response to any issue? To explore when and how businesses should respond publicly to a crisis, I interview Gini Dietrich. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s … Read moreCrisis Planning: How to Publicly Respond to Business Problems

How to Use the Facebook Budget Optimization Tool for Improved Results

Wondering how to allocate your budget to reach the most effective Facebook audiences? Facebook’s Budget Optimization tool uses an algorithm to automatically optimize your budget distribution across ad sets. In this article, you’ll discover what the Facebook Budget Optimization tool offers, how it works, and when you should use it. #1: Determine Initial Budget Allocations … Read moreHow to Use the Facebook Budget Optimization Tool for Improved Results

How to Create a Facebook Ad With Business Manager

Want to use Facebook for advertising? Wondering how to create your first Facebook ad using Business Manager? In this article, you’ll learn how to create a Facebook page post ad using Facebook Business Manager. #1: Set Up Facebook Business Manager If you don’t already have a personal Facebook profile, creating that profile is your first … Read moreHow to Create a Facebook Ad With Business Manager

Instagram Shadowban? What Marketers Need to Know

Worried your Instagram visibility has been reduced? Wondering if your account is at risk for an Instagram “shadowban”? In this article, you’ll discover how to avoid activities that can result in reduced visibility on Instagram. Is There an Instagram Shadowban? Before discussing the limits imposed on Instagram activities, I want to clarify the confusion about … Read moreInstagram Shadowban? What Marketers Need to Know

How to Use Facebook Group Units to Organize Your Content

Do you want to organize the content and resources available in your Facebook group? Wondering how the Units feature for Facebook groups can help? In this article, you’ll discover how to create and use units in Facebook groups. #1: Set Your Facebook Group Type to Social Learning Facebook recently added a new group type option … Read moreHow to Use Facebook Group Units to Organize Your Content

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