The Planet’s Funniest Video Store Proves Weirdness is Branding Gold

The Last Blockbuster brand might be more popular than the Blockbuster brand ever was. Why? Because it’s dry. Twisted. Weird. In brand building, weird is God.

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BRUCE DAVIS

My interest in all things technical started at age 5 years old. I’ve since been fascinated with problem-solving of all kinds. These days I curate blog posts for our audience.

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