This chocolate product stands out with its use of muted colors and playful typography. Jorge Espinoza designed the packaging for “Crunchy Rocks.”
“Due to the need to expand the range of products and the worldwide appeal in the chocolate market, Go Artisan launched its ‘original crispy almonds’ with three different types of chocolate. In a different presentation that resembles decorative rocks, they’re asymmetric with different sizes that resemble the artisan and ‘handmade’ side on which the brand is inspired.”
“Graphically the handmade essence of the brand was still used, creating a very rustic logo and illustration elements allusive to chocolate, differentiated by colors.”
Designer: Jorge Espinoza
Client: Go Artisan
Location: Costa Rica
My interest in all things technical started at age 5 years old. I’ve since been fascinated with problem-solving of all kinds. These days I curate blog posts for our audience.