“Today you’re the kid no one’s heard of. Tomorrow, you’re the kid no one saw coming.” That swaggering comment to Andriy, a Russian kid with big dreams, is at the heart of the new short film produced by Beats by Dre ahead of the June 14 kick-off of the 2018 FIFA World Cup in Russia.
The montage of players’ origin stories is directed by Guy Ritchie with his classic tongue-in-cheek bravado and pacing and narrated by Paul Anderson of Peaky Blinders fame. It starts in Russia before traveling around the world and finally returning to the park where it all began.
The players can be seen wearing the Beats by Dre Decade Collection headphones, which celebrate the brand’s 10th anniversary (Apple bought the Beats brand in 2014).
#MadeDefiant connects their journeys to the challenges facing kids with big dreams of making it, too: “They’ve been doubted. They’ve been tested. They’ve been told what to do. But you don’t make it to the world’s biggest stage without doing it your own way.”
As a go-to brand for players and fans alike, Beats by Dre has long been synonymous with football. So it’s fitting that the brand’s new World Cup film brings together some of the greatest players to inspire a Russian boy, in a nod to host country Russia, to turn obstacles into opportunity.
Scoring the fast-paced action and dialogue, the Beats “mixtape” includes Anderson .Paak’s latest hit single “Bubblin” as it tells the individual stories of four legendary footballers: England’s Harry Kane, Germany’s Mesut Özil, Benjamin Mendy from France and Brazil’s own Neymar Jr.
Eden Hazard from Belgium, David de Gea from Spain, Russia’s Fyodor Smolov, Gabriel Jesus from Brazil and Raúl Jiménez from Mexico also make appearances, along with cameos from the Beats family of brand ambassadors: Serena Williams, Thierry Henry and Patrice Evra.
Other music can by heard by Enya, Ring The Alarm, Jonah Christian and King Mez.
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