Colgate-Palmolive is putting its money where its mouth is when it comes to its sustainability commitment. Last month the global consumer products company committed to achieving 100% recyclability of plastics in packaging across all its product categories by 2025. The company has already made significant progress in advancing its 2020 packaging sustainability goals, and currently 98% of its packaging is PVC-free.
Its 2017 sustainability report, titled “Building a Future to Smile About,” details the new recyclability goal and the company’s long-standing commitments, ongoing progress and latest achievements in sustainability and corporate social responsibility.
Forty years of fragmented, incremental efforts have failed to deliver impact at scale. Rethinking the global plastics economy requires an ambitious, systemic approach.https://t.co/rDYOpTZbZL pic.twitter.com/J2yH5J7Sk4
— New Plastics Economy (@NewPlasticsEcon) June 5, 2018
To further that goal, Colgate-Palmolive has joined the Ellen MacArthur Foundation’s New Plastics Economy initiative, a public-private consortium that includes numerous brands. Membership signals the company’s commitment to 100% recyclability of packaging across all its product categories and its target to achieve 25% recycled content in all plastic packaging by 2025.
Today, 72% of plastic packaging is never recovered – 40% is landfilled, while 32% is simply not collected, or is illegally dumped or mismanaged. A #circulareconomy for plastics is designed to prevent plastics from becoming waste in the first place. https://t.co/m8absfgqaG pic.twitter.com/MUUkabLDGK
— New Plastics Economy (@NewPlasticsEcon) June 6, 2018
The New Plastics Economy is an ambitious, three-year initiative to build momentum towards a plastics system that works. Applying the principles of the circular economy, it brings together key stakeholders to rethink and redesign the future of plastics, starting with packaging.
The initiative is led by the Ellen MacArthur Foundation in collaboration with a broad group of leading companies, cities, philanthropists, governments, academics, students, NGOs, and citizens. MacArthur, a former professional sailor, is the guest editor of National Geographic’s June issue and its stunning cover on the ocean plastics crisis in honor of World Oceans Day.
Available in print from today – @NatGeo‘s Planet or Plastic edition, guest edited by @ellenmacarthur. We need to radically rethink the way we make, use and reuse plastics and create a #circulareconomy that stops them from becoming waste. https://t.co/5jB12PlrGM pic.twitter.com/7aTYmU2HyY
— Ellen MacArthur Fdn. (@circulareconomy) June 6, 2018
In addition to Colgate-Palmolive, the initiative is supported by brands including Amcor, The Coca-Cola Company, Danone, MARS, Novamont, PepsiCo, Unilever, and Veolia are the initiative’s Core Partners.
For its part, Colgate-Palmolive aims to accelerate its progress in part through scalable improvement in the capacity and quality of recycled material available for its packaging in the years ahead.
Additionally, Colgate-Palmolive will continue to innovate in order to reduce and eliminate problematic and unnecessary plastic packaging. Recent successes include a reengineered fabric softener sachet in Latin America and redesigned toothpaste packaging in China that together save more than 50 tons of plastic annually. And Colgate-Palmolive has made significant progress in advancing reduction of “problematic” plastics, with 98% of its packaging now PVC-free and a goal of 100% by 2020.
As outlined in its latest CSR report, Colgate-Palmolive recognizes the need to bring materials distributed via consumer packaging back into the supply chain to help create a circular economy that enables people and our environment to thrive.
Its impact is significant, selling products in over 200 countries and territories around the world with brands including Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom’s of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as Hill’s Science Diet, Hill’s Prescription Diet and Hill’s Ideal Balance.
“We are committed to reducing our use of plastic in our packaging, using more recycled plastic, and increasing the recyclability of our plastic packaging,” stated Ian Cook, Chairman, President and Chief Executive Officer. “We’re proud to join this Ellen MacArthur Foundation initiative, an important part of our strategy to help us achieve our goals and keep building a future to smile about.”
The post Colgate-Palmolive Strengthens CSR Vow With Key Partnership appeared first on brandchannel:.